Adsy Review (2025)

What is Adsy?

Adsy.com is a guest-posting marketplace with more than 90,000 publishers on its platform. It also provides content writing services.

Adsy was founded in 2017 to streamline the link-building process. Within seven years, the marketplace has become a key player in the link-building industry.

In this review, we are going to check if Adsy is legit.

I have tested the platform, checked its features, contacted their support with queries, and collected a few more data as part of our guest-post marketplace rating.

Here’s the TLDR review version.

---

Key facts about Adsy

# of listings: 90K

Headquarters: United States, Delaware, Newark

Key people: Co-founders are not publicly known*

Commission: Link price includes the platform commission

Publisher traffic verification:

• Organic traffic: Yes
• General traffic: Yes
• By country: Yes
• Traffic trends: Yes

Copywriting: available from 3rd – party publishers or platform, $25 – $150+ depending on article type, length, contributor

*In June 2025, one of Adsy’s founders contacted me to request the removal of their personal information from the rating and review. I’ve been messaging with this person on LinkedIn, but we’ve never met or had a video call, so I’m not entirely sure they’re real. Still, I chose to respect the request. I removed their name and lowered the rating, since transparency is one of the values we honor at Xamsor.

---

Founding story

Like a few other guest-posting marketplaces, Adsy was born when the founders’ growing SEO businesses “outgrew spreadsheets.”

In 2017, Adsy co-founders decided to automate the link-building process and create a platform publishers could use to take orders and streamline payments.

The public version of Adsy.com was launched in early 2018. Within seven years, Adsy has amassed more than 90K publisher sites on its platform and has grown to be one of the major guest-pot and link-building marketplaces globally.

---

Interface

Adsy provides a clean dashboard showcasing all the key metrics of publisher sites.

The platform shows—organic traffic, total traffic, Ahrefs DR, Semrush AS, Moz DA, historical traffic trend and geo-distribution, guest posting completion rate, TAT, lifetime of links, and a few more.

The filters are good, too. I liked the “verified publishers” option. Filtering is much easier this way if you are looking for quality sites. 

Speaking of filters, I tested them thoroughly in the next section.

---

Buying backlinks

I had specific criteria in choosing the sites I wanted backlinks from. That’s how any user journey goes in these marketplaces.

As a user, I want to promote my Content Audit Tool on a truly authoritative website. So, here are my criteria:

1. The publisher’s website must receive at least 1,000 monthly visits from organic traffic. I want a backlink from a Google-recognized site.
2. The traffic should be stable or growing, not declining. Links from a site whose traffic is nosediving provide little value to me.
3. The traffic source should be the US, as it’s my home market, and 90% of my audience is based here.
4. The publisher’s relevance matters for topical authority. A cooking website isn’t the best place to promote an SEO SaaS tool. So, I need to filter for the website industry.
5. I want a Semrush Authority Score (AS) higher than my website’s, which is 24 as of today. I don’t consider legacy metrics from Moz, Ahrefs, and Majestic, as they became useless after Google’s Useful Content Update in March 2024. DA and DR were too easy to manipulate for years before the March update.
6. I prefer the content publisher or platform copywriter to create content following their guidelines, using my input as the foundation.
7. Lastly, I want to spend $200 or less on my backlink. Price matters.

So, I set out to filter for these criteria.

I was able to filter for Semrush AS (24+), price (<$200), country (US), and categories. For organic traffic criteria, the closest I had was Similarweb traffic. Overall, I was able to filter for more or less all my criteria.

---

Data accuracy

The shortlist gave me 994 sites. I picked three sites at random to vet the data provided.

All the publisher metrics provided were indeed correct. The platform shows traffic figures from Ahrefs and Similarweb. It also provides historical traffic trend and its geo-distribution. So good job!

---

Customer support speed and quality

We contacted their support team (we didn’t say anything about this research).

The Adsy support team is prompt and responsive. When we contacted them, their response was speedy enough, with a helpful reply.

---

Public reviews responsiveness

Adsy has mostly good Trustpilot reviews. The customer service team seems to be excellent at managing user complaints.

Here is an example.

The user raised a dispute and gave a bad review on Trustpilot. The Adsy team responded and resolved the issue, and the user changed the review.

Of course, one such case doesn’t define everything. But overall, we are happy with Adsy’s support quality.

---

Founders accessibility

We love talking to founders about their products and contacted the team about their journey.

Adsy was gracious in responding and sharing their story. I have summarized it in the founding story section above.

---

Adsy alternatives

If you are looking for alternatives to Adsy, check out our complete guest-posting marketplace rating here. We have compiled the top Adsy alternatives there.

To quickly compare Adsy’s listings and pricing from different sources, check out FatGrid. You can compare and find the best link prices.

---

Bottomline

Adsy is a legitimate and high-quality guest-post marketplace. Despite some minor flaws, it ranks in the top 5 of our ranking list.

Overall, we like their robust filters, detailed publisher metrics, and the ease of navigation. Though, we wish with such a huge database of publisher sites, Adsy could delete a few subpar sites with no traffic and quality metrics.

---

Note: This article may contain affiliate links. Please read our full disclaimer.

Have something to say? Join the discussion on LinkedIn or subscribe to stay tuned: